Toronto ServiceNow CRM Event

Where does your revenue leak?

September 3, 3pm. A small-group, invitation-only conversation for revenue, operations, and platform leaders already running ServiceNow. Score your own revenue lifecycle in about five minutes, see where the room collectively leaks the most, and talk honestly about what a fractured customer journey really costs.

 Request a seat
How the scorecard works
where

ServiceNow Toronto Office

Format

~90 min discussion + happy hour

Seats

Capped at 10-15 leaders

The hidden cost of a fractured journey

A conversation among peers, not a demo.

You’ll leave with a clear read on your weakest seams and, if you’d like, a personalized gap report to take back to your team.

1

Score your own lifecycle

Five stages, five minutes, privately on your own device.

2

See the room’s weak seams

Only the aggregate is shown — no one is put on the spot.

3

Discuss what it costs

An honest peer conversation, then a happy hour.

“

The customer never experiences your org chart or your vendor list. What they experience is the seams between them, and every seam is where the journey, and the revenue, quietly leaks.

The premise we’ll put on the table and pressure-test together.

What this is

A peer conversation about the seams in your revenue lifecycle.

This is not a pitch and not a demo. It’s a facilitated room of peers looking honestly at where a fragmented customer journey — from marketing through service — loses revenue at every handoff, and what it takes to connect it.

A conversation, not a demo

No discussion focused on specific vendor solutions or on technology throughout this conversation.

Built for leaders

Revenue, operations, and platform leaders at organizations already running ServiceNow who want more from their customer lifecycle.

Leave with a real read

A clear view of your weakest seams and an optional personalized gap report to share with your team.

The INteractive Engine

The Revenue Lifecycle Scorecard

Rather than a generic seam-map, you score your own operation live across the five lifecycle stages. Individual results stay private on your own device; the room sees only the aggregate.

1

Market

Whether the right accounts find you, and marketing hands off cleanly to sales.

2

Sell

Whether teams actually run the deal in the CRM or in inboxes and spreadsheets.

3

Quote/Contract

How quotes get built, approved, and turned into signed agreements.

4

Order

Where the handoff from a signed deal to fulfillment breaks down.

5

Support

How the relationship holds up after the sale — renewals, expansion, retention.

Who Should Attend

A small, senior room kept deliberately focused.

We cap the session at 10–15 leaders so the conversation stays candid and every voice has room. It works best when the people in the seats own outcomes, not just tools.

Best fit

  • You lead revenue, operations, or platform strategy.
  • Your organization already runs ServiceNow (CSM or front-office modules).
  • You feel the cost of a fragmented customer journey and want to talk about it honestly.
  • You value a peer conversation over a vendor presentation.

Probably not a fit

  • You’re looking for a product demo or a hard sell.
  • You’re considering CRM alternatives and not yet on ServiceNow. The morning session on Salesforce migration may suit you better.
  • You can’t share candidly in a small peer group.
  • You’d prefer to stay a passive audience member.
Agenda

About ninety minutes of real conversation, and then a drink.

10m
The provocation

The “wrong risk” thesis: why fragmentation, not lock-in, is the cost worth pricing.

10m
Live Scorecard

Each leader privately scores their own revenue lifecycle across the five stages.

10m
Aggregate reveal

The room’s collective weakest seams on screen — the peer-learning catalyst.

50m
Facilitated peer discussion

Anchored on the lowest-scoring stages, with the single-platform objection routed to the room.

10m
Synthesis + soft next step

The optional personalized gap report, and where to go from here.

Happy hour
Drinks & conversation

Stay for an informal happy hour immediately after.

Request a seat

Join the afternoon room.

Because seats are limited and the room is curated, this is a request rather than an instant confirmation. Tell us a little about your role and we’ll be in touch quickly with your invitation and the final details.

Session details

Date/Time

September 3, 2026 · 3pm

Location

ServiceNow Toronto office

Format

~90 min facilitated discussion + happy hour

Cost

Complimentary · registration required

With a small group, we review requests to keep the conversation balanced and at a senior level. We'll confirm your seat by email.

Request a seat

Full name
Work email
Company
Title
Where do you suspect your revenue leaks most?
0 of 1000
 Request a seat

We’ll respond within one business day.